Electronic Retailing

Electronic Retailing
Form des  Distanzhandels. Der Einzelhändler nutzt einen  elektronischen Absatzkanal (Internet, Mobilfunk, interaktives Fernsehen etc.), um den Kontakt mit seinen Kunden anzubahnen, den Verkauf zu unterstützen, den Geschäftsabschluss zu tätigen und die Nachkaufphase zu betreuen.

Lexikon der Economics. 2013.

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